When choosing promotional products to give away, consider how the item might add to your brand story.
The ideal outcome is that the recipient finds the item useful enough to keep the item in a prominent place—say, on their desk. Once it’s there, does your trusty item attracts enough attention to trigger a conversation among passersby.
Things to consider:
Usefulness: How useful is the promotional product being chosen?
Quality: Is it cheap and flimsy or is it durable and going to last?
If it was given to you, what would YOU do with it? Keep it and use it or throw it away?
What does your company do?? Is there a product that is relatable to your company?
What are you hoping to achieve with promotional products? Generate leads? Grow awareness? Improve Sales?
The product(s) you choose to show-off your brand need to be used in some way or another. Otherwise, all the money you spend on the products that end up in the trash take your money to the trash with them.
Some statistics to consider:
- 1,100 Americans were surveyed about promotional products, why they keep them & why they use them**
Top promotional product items kept and used for up to 10+ years are t-shirts, sweatshirts & hoodies, jackets and hats and mugs/tumblers.
Top promotional products used daily are pens/pencils, mugs/tumblers, sticky notes, day planner/calendar.
Top promotional products for your office are custom floor decals, and custom window decals, framed graphics.
73% of people are more likely to purchase from a business that gave them a promotional product.
47% of people said that receiving a promotional product made them feel closer to the company.
84% of people said “usefulness” of the item is why they keep and use the item.
63% of people have kept a promotional product for sentimental reasons.
29 % of people said they keep the item because of “Company association” with the product.*****
62% of people said the quality of the promotional product is why they keep it and use it.
54% of people said the aesthetics of the item is why they keep it and use it.
Email: Elizabeth@ElizabethGunnCo.com for assistance in choosing which product will be best for your business.